Florida Health Care Plans Names Tracy Williams as President and CEO

Florida Health Care Plans (FHCP) has announced the appointment of Tracy Williams as President and Chief Executive Officer. Williams, who served as Interim President and CEO since December 2024, succeeds Steven Blumberg.

A seasoned clinician with extensive experience as a health care administrator, Williams oversaw operations and performance for several GuideWell entities in Florida before transitioning to FHCP.

“Tracy is a visionary leader with a unique blend of clinical expertise and business acumen, and someone who has a genuine passion for enhancing patient experiences and outcomes,” said Jim Boyman, vice president, GuideWell Health, who also serves as chair of FHCP’s board of directors. “Her broad experience as a health care administrator and clinician will be invaluable in leading FHCP as they continue to deliver high-quality, patient-centered care to members.”

Before joining GuideWell in 2020, Williams served in senior executive positions at Ascension St. Vincent’s Florida in the Jacksonville area, including President of St. Vincent’s Medical Center Southside and Chief Operating Officer for St. Vincent’s Healthcare, Acute Care Division. She started her 20-plus-year healthcare career as a physical therapist.

“It’s a privilege to continue working with FHCP and witnessing first-hand the meaningful work being done every day throughout the organization,” said Williams. “The entire leadership team is committed to operating with excellence. I am grateful for the opportunity and look forward to working more closely with our staff medical providers and exceptional care teams to ensure continued delivery of high-quality healthcare to our members.”

A member of the American College of Healthcare Executives and Medical Group Management Association, Williams earned Master of Health Administration and Master of Physical Therapy degrees from the University of North Florida, where she also obtained a B.S. degree in Sports Medicine-Athletic Training. She serves on several nonprofit boards and actively volunteers in the community.

About Florida Health Care Plans

Founded in 1974, Florida Health Care Plans (FHCP) is a pioneering provider of health insurance plans and comprehensive health care services available to individuals, families, employers, and Medicare-eligible individuals.

Headquartered in Daytona Beach, FHCP was the first federally qualified Health Maintenance Organization (HMO) in Florida and the second federally qualified HMO in the Nation. As a community-based healthcare provider, FHCP offers members access to primary and multispecialty care, on-site pharmacies and labs, radiology, ultrasound, and other services at its integrated care centers located throughout Brevard, Flagler, St. Johns, Seminole, and Volusia Counties.

An affiliate of Florida Blue and part of the GuideWell family of health solutions companies, FHCP carries an A+ (Superior) Financial Strength Rating from AM Best. FHCP is an independent licensee of the Blue Cross Blue Shield Association.

For additional information, visit www.FHCP.com. For the latest news and content, visit the FHCP Newsroom and follow FHCP on Facebook, LinkedIn, Instagram @floridahealthcareplans, and X (formerly Twitter) @myFHCP.